We are wick

We create digital personas - characters crafted to inspire, engage, and shape culture. Fashion is our launchpad; culture is our runway.

WICK is an independent London studio at the forefront of creativity, fusing human imagination with generative technology. Our Icons are vibrant, compelling digital personas who captivate real audiences, spark genuine conversations, and open doors to new creative possibilities.

Our creative process merges strategic vision, artistry, and cutting-edge technology, allowing us to develop Icons in entirely new ways. From initial concept and personality design through to content creation and storytelling, we manage every detail, ensuring authentic, culturally relevant Icons that resonate deeply with audiences.


At WICK, we believe innovation thrives where creativity meets technology. Our diverse team—cultural strategists, artists, designers, and technologists—shares a common passion: crafting digital personalities that don't just reflect culture but actively shape it.

About Agency
About Agency

Core

Our approach

Crafting personas that resonate and inspire.

We imagine, design, and nurture digital personas - our "Icons" - who engage audiences and spark conversations across social platforms.

We build their presence by telling compelling stories, collaborating creatively, and partnering thoughtfully. Our Icons become platforms for creative exploration and cultural expression.

Why Icons?

A new canvas for cultural storytelling.

We’re living in a new era of creative possibility. Icons offer endless avenues for storytelling, collaboration, and cultural innovation. They exist beyond traditional boundaries, opening fresh opportunities for brands and creatives to connect meaningfully with global audiences.

Our first Icons have already inspired vibrant communities, driven creative collaborations, and set the stage for something truly new.

Our craft

Precision, passion, and cultural insight.

Our creative approach blends human insight with advanced technology. We move seamlessly from initial vision to digital realisation, maintaining full creative control and integrity at every stage.


Each Icon is crafted carefully, reflecting meticulous attention to detail, genuine cultural resonance, and a passion for innovation.


Fashion is our starting point, but our vision stretches further. We see Icons thriving in lifestyle, gaming, music, sports—everywhere culture unfolds and evolves.


We’re building the creative infrastructure for a future rich with diverse digital personalities and experiences.

Our ethos

Creative curiosity. Responsible innovation.

We collaborate with real-world creators - stylists, photographers, artists - using technology as a tool to unlock creativity, never to limit it.


We champion diverse perspectives, inclusive storytelling, and authentic representation. Our Icons reflect the world we live in and the culture we aspire to shape.

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Services

Brand Collaboration

Partner with We Are Wick to showcase your garments through our cutting-edge AI fashion influencers. We offer dynamic brand collaboration opportunities where your designs are seamlessly styled, modeled, and promoted across high-impact platforms like Instagram. Whether you’re launching a new collection or looking to expand your reach, our digital personas bring your pieces to life in a sleek, futuristic aesthetic that captures attention and drives engagement. Elevate your brand presence with innovative fashion storytelling that blurs the line between technology and style.

Campaigns

Custom AI Fashion Campaigns

We offer designers a cost-effective, high-impact solution for launching full-scale fashion campaigns using AI technology. Our team creates personalized AI fashion models and unique digital personas tailored to reflect your brand’s identity. Using your products, we design and produce visually striking campaigns that can be rolled out across digital platforms with speed and efficiency—no traditional photoshoots required. Whether you’re an emerging designer or an established label, our AI-powered campaigns help you tell your story, showcase your collection, and stand out in a crowded market

Model Creation

Bring your vision to life with our bespoke AI model creation service. We work closely with designers to develop fully customized digital personas—crafted to match your aesthetic, brand values, and creative direction. From facial features and body types to styling and tone, every detail is tailored to your specifications. Once created, these AI models are yours to use across your own content, acting as virtual brand ambassadors or digital influencers for your campaigns, social media, and more. It’s a powerful, scalable way to build a consistent visual identity—without the limitations of traditional models.

Brand Collaboration

Partner with We Are Wick to showcase your garments through our cutting-edge AI fashion influencers. We offer dynamic brand collaboration opportunities where your designs are seamlessly styled, modeled, and promoted across high-impact platforms like Instagram. Whether you’re launching a new collection or looking to expand your reach, our digital personas bring your pieces to life in a sleek, futuristic aesthetic that captures attention and drives engagement. Elevate your brand presence with innovative fashion storytelling that blurs the line between technology and style.

Campaigns

Custom AI Fashion Campaigns

We offer designers a cost-effective, high-impact solution for launching full-scale fashion campaigns using AI technology. Our team creates personalized AI fashion models and unique digital personas tailored to reflect your brand’s identity. Using your products, we design and produce visually striking campaigns that can be rolled out across digital platforms with speed and efficiency—no traditional photoshoots required. Whether you’re an emerging designer or an established label, our AI-powered campaigns help you tell your story, showcase your collection, and stand out in a crowded market

Model Creation

Bring your vision to life with our bespoke AI model creation service. We work closely with designers to develop fully customized digital personas—crafted to match your aesthetic, brand values, and creative direction. From facial features and body types to styling and tone, every detail is tailored to your specifications. Once created, these AI models are yours to use across your own content, acting as virtual brand ambassadors or digital influencers for your campaigns, social media, and more. It’s a powerful, scalable way to build a consistent visual identity—without the limitations of traditional models.

Brand Collaboration

Partner with We Are Wick to showcase your garments through our cutting-edge AI fashion influencers. We offer dynamic brand collaboration opportunities where your designs are seamlessly styled, modeled, and promoted across high-impact platforms like Instagram. Whether you’re launching a new collection or looking to expand your reach, our digital personas bring your pieces to life in a sleek, futuristic aesthetic that captures attention and drives engagement. Elevate your brand presence with innovative fashion storytelling that blurs the line between technology and style.

Campaigns

Custom AI Fashion Campaigns

We offer designers a cost-effective, high-impact solution for launching full-scale fashion campaigns using AI technology. Our team creates personalized AI fashion models and unique digital personas tailored to reflect your brand’s identity. Using your products, we design and produce visually striking campaigns that can be rolled out across digital platforms with speed and efficiency—no traditional photoshoots required. Whether you’re an emerging designer or an established label, our AI-powered campaigns help you tell your story, showcase your collection, and stand out in a crowded market

Model Creation

Bring your vision to life with our bespoke AI model creation service. We work closely with designers to develop fully customized digital personas—crafted to match your aesthetic, brand values, and creative direction. From facial features and body types to styling and tone, every detail is tailored to your specifications. Once created, these AI models are yours to use across your own content, acting as virtual brand ambassadors or digital influencers for your campaigns, social media, and more. It’s a powerful, scalable way to build a consistent visual identity—without the limitations of traditional models.